Analytics & Conversion Tracking
Analytics & Conversion Tracking installs the measurement layer that tells you whether digital work is doing its job. We configure tagging, define events that matter (enquiries, purchases, key page actions), and leave a KPI view small enough to use weekly without a dedicated analyst.
Many businesses already have tools installed but never trust the numbers. Our focus is clean setup, consistent naming, and a review rhythm tied to decisions — not vanity charts.
Event configuration
Enquiries, bookings, and key actions tracked cleanly — not vanity dashboards.
KPI review
A short set of numbers that help operators decide what to keep or change.
Included work
We align tracking with your actual funnel: site visits to contact, store visits to purchase, or campaign clicks to landing engagement. Reports highlight movement and drop-off, not every available metric.
- Analytics property and access setup
- Key event and conversion definitions
- Campaign / source labelling guidance
- Lightweight KPI dashboard
- Review cadence recommendation
- Issue list for data quality
Ideal starting point
You run ads or SEO without knowing which create enquiries. You launched a store and cannot see checkout friction. You inherited multiple tags and conflicting reports from past vendors.
How we proceed
Inventory of existing tags, cleanup, implementation, validation, then a short walkthrough of what to watch. Optional follow-up reviews keep the setup honest as pages and campaigns change.
Measurement exists to guide the next action — which page to fix, which campaign to pause, which offer to clarify — not to fill a monthly PDF.